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UNDP, Campaign Design & Print

Overview

Design and print for a UNDP campaign built to move people, not just inform them.

The United Nations Development Programme came to us to bring one of its campaigns to life through design and print. Our remit covered the full creative and production scope: concept, visual identity, layout, and print-ready artwork for [campaign name / theme]. The task was to take UNDP's message and give it a look that carries the weight of a global development body while staying warm, human, and easy to engage with. We designed every piece for both impact and reproduction, ensuring the campaign looked as sharp on the printed page as it did in concept, and delivered a cohesive set of materials ready for rollout.

UNDP, Campaign Design & Print

Strategic Objectives

01.

Own the campaign's design and print end to end, from concept and visual direction to final print-ready artwork.

02.

Translate UNDP's message into a clear, human visual language that balances institutional credibility with genuine warmth and accessibility.

03.

Build a cohesive design system across every piece, so the campaign feels unified whether seen as a single item or a full set.

04.

Prepare production-perfect print files, colour, bleed, and resolution handled, so the work reproduces flawlessly at scale.

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