ICMR Micro Website
Overview
A focused digital home for a national health campaign, built for reach, speed, and public trust.
The Indian Council of Medical Research is the apex body for biomedical research in India, with a legacy stretching back over a century. When ICMR needed to take a specific national health campaign to the public, a sprawling institutional site was the wrong tool. The moment called for a microsite: single-minded, fast to load on any device, and clear enough that anyone could understand the message in seconds. We designed and developed a campaign microsite that does exactly that. It carries the authority of one of the world's oldest medical research organisations while speaking to ordinary citizens in plain, confident terms, turning a public-health mandate into a destination people can find, read, and act on.
Strategic Objectives
Build a focused, mobile-first microsite that communicates a single national health campaign with clarity, free of the clutter of a full institutional portal.
Pair the credibility ICMR commands with a modern, accessible design that earns public trust and works for every reader, on every connection.
Optimise for fast load times, search discovery, and high-traffic moments, so the campaign reaches the widest possible audience exactly when it matters.
